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How to care for organic cotton

How do I wash organic cotton?
Will the colours fade?
How durable is organic cotton?
Can I use bleach?
Why shouldn't I use Tide?

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How do I wash organic cotton?

Machine wash per label instructions - See product specific Care instructions for bedding and towels.
Hang to dry. If using dryer, use Air cycle, no heat.

In general, don't worry about shrinkage. Order your correct size- there is no need to "buy big!"
That being said, do not overheat your garments. Drying with high heat can cause more than 4% shrinkage. Be very careful how you dry organic cotton apparel.

Conventional cotton apparel is generally treated with chemicals to reduce the shrinkage effects of heat. Organic cotton is not treated, so in high heat it is possible for the cotton to shrink more than 10%. Shrinkage is worse for the lengths of the garments and is less noticeable for widths.

 
Will the colours fade?
Eco-friendly dyes are just as long lasting as the harmful dyes used on conventional products. They will fade if powerful detergents or bleaching agents are used.
Because we do not use chemical color fixatives, please do not mix dark colors with light ones for the first few washes due to dye bleed. For the first wash, add ¼ cup of vinegar to the final rinse, this will help to set the color and resist fading or bleeding.
Tip! - when washing prints, be sure to turn them inside out during the first few washes. This will help lock in the colour for years.
 
How durable is organic cotton?
Organic cotton is not exposed to the weakening, harsh chemicals that commercially grown cotton is, therefore organic cotton will last many years, with proper care.

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Can I use bleach?
Do not use chlorine bleach on the natural color cotton products. This bleach will fade the cotton from its natural color and weaken the garment's fiber strength.
 
Why shouldn't I use Tide?
Tide and other powerful detergents are full of abrasive chemicals that are hard on delicate inks and dyes, not to mention the environment and you. Even having residual Tide from a previous washing in your machine can adversely affect the condition of your item. If you regularly use Tide or similar detergents, please rinse your machine before washing your organic cotton products with Woolite or a similarly mild detergent
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